Executive Development Programme in Strategic Service Pricing
-- ViewingNowThe Executive Development Programme in Strategic Service Pricing is a certificate course designed to empower professionals with the essential skills for success in the dynamic world of service pricing. In today's rapidly changing business landscape, pricing has become a critical driver of growth and profitability.
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โข Fundamentals of Pricing Strategies: Understanding the basics of pricing, including cost-plus, value-based, and competitive pricing. Exploring the psychology of pricing and its impact on consumer behavior.
โข Strategic Service Pricing: Delving into the unique challenges and opportunities of pricing services. Examining different service pricing models, such as usage-based, subscription, and tiered pricing.
โข Pricing Psychology: Analyzing the human behavior behind pricing decisions. Learning how to use pricing to influence consumer perceptions and increase revenue.
โข Price Optimization: Utilizing data analysis and machine learning to optimize prices. Understanding the role of segmentation, elasticity, and price sensitivity in pricing decisions.
โข Competitive Pricing Strategies: Evaluating the pricing strategies of competitors and developing strategies to differentiate and compete.
โข Pricing Communication and Negotiation: Developing effective communication and negotiation skills to successfully implement pricing strategies. Overcoming objections and resistance to price changes.
โข Strategic Pricing in Sales and Marketing: Integrating pricing strategies into sales and marketing efforts. Aligning pricing with branding, positioning, and messaging.
โข Legal and Ethical Considerations in Pricing: Understanding the legal and ethical guidelines for pricing practices. Ensuring compliance and avoiding pricing scandals.
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