Executive Development Programme Media Relations for NGOs
-- ViewingNowThe Executive Development Programme in Media Relations for NGOs is a certificate course designed to empower NGO professionals with essential skills to navigate the complex media landscape. This programme highlights the importance of strategic communication, media engagement, and public relations in the non-profit sector, thereby bridging the gap between NGOs and the media.
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โข Introduction to Media Relations: Understanding the media landscape, building relationships with journalists, and crafting effective press releases.
โข Strategic Communication Planning: Developing a comprehensive media relations strategy, setting goals and objectives, and measuring success.
โข Crisis Communication: Managing media relations during a crisis, developing holding statements, and coordinating with spokespeople.
โข Digital Media Relations: Leveraging social media and other digital tools to amplify messages and build relationships with influencers and journalists.
โข Media Training: Preparing spokespeople for interviews, developing key messages, and handling difficult questions.
โข Stakeholder Engagement: Identifying key stakeholders, building relationships, and engaging with communities through media relations.
โข Cross-cultural Communication: Understanding cultural differences and tailoring media relations strategies to diverse audiences.
โข Ethics in Media Relations: Navigating ethical dilemmas, maintaining transparency, and building trust with the media and public.
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