Executive Development Programme Media Relations for NGOs
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• Introduction to Media Relations: Understanding the media landscape, building relationships with journalists, and crafting effective press releases.
• Strategic Communication Planning: Developing a comprehensive media relations strategy, setting goals and objectives, and measuring success.
• Crisis Communication: Managing media relations during a crisis, developing holding statements, and coordinating with spokespeople.
• Digital Media Relations: Leveraging social media and other digital tools to amplify messages and build relationships with influencers and journalists.
• Media Training: Preparing spokespeople for interviews, developing key messages, and handling difficult questions.
• Stakeholder Engagement: Identifying key stakeholders, building relationships, and engaging with communities through media relations.
• Cross-cultural Communication: Understanding cultural differences and tailoring media relations strategies to diverse audiences.
• Ethics in Media Relations: Navigating ethical dilemmas, maintaining transparency, and building trust with the media and public.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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