Global Certificate in PPC Metrics: Next-Level Insights
-- ViewingNowThe Global Certificate in PPC Metrics: Next-Level Insights is a comprehensive course designed to empower digital marketing professionals with advanced Pay-Per-Click (PPC) metrics skills. In an era where data-driven decisions are critical, this course is essential, focusing on next-level insights that can significantly improve PPC campaign performance.
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โข Unit 1: Understanding PPC Metrics
โข Unit 2: Key Performance Indicators (KPIs) in PPC
โข Unit 3: Click-Through Rate (CTR) Analysis
โข Unit 4: Cost per Click (CPC) and Maximum CPC Strategies
โข Unit 5: Quality Score: Improving Ad Rank & Reducing CPC
โข Unit 6: Conversion Rate & its Importance in PPC
โข Unit 7: Cost per Conversion (CPA) & its Optimization
โข Unit 8: Return on Ad Spend (ROAS) & its Impact on Business
โข Unit 9: Cross-Channel Attribution & Multi-Channel Funnels
โข Unit 10: Advanced Reporting & Data Visualization Techniques
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