Global Certificate in PPC Metrics: Next-Level Insights

Name: Global Certificate in PPC Metrics: Next-Level Insights
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The Global Certificate in PPC Metrics: Next-Level Insights is a comprehensive course designed to empower digital marketing professionals with advanced Pay-Per-Click (PPC) metrics skills. In an era where data-driven decisions are critical, this course is essential, focusing on next-level insights that can significantly improve PPC campaign performance.

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AboutThisCourse

With the ever-increasing demand for digital marketing expertise, this course provides a timely response to industry needs. It equips learners with the ability to interpret and apply complex PPC metrics, providing a competitive edge in the job market. The course covers topics such as advanced tracking, attribution models, and conversion optimization. Upon completion, learners will be able to strategically analyze PPC data, make informed decisions, and drive successful PPC campaigns. This certificate course is a powerful tool for career advancement in the digital marketing industry.

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CourseDetails

• Unit 1: Understanding PPC Metrics
• Unit 2: Key Performance Indicators (KPIs) in PPC
• Unit 3: Click-Through Rate (CTR) Analysis
• Unit 4: Cost per Click (CPC) and Maximum CPC Strategies
• Unit 5: Quality Score: Improving Ad Rank & Reducing CPC
• Unit 6: Conversion Rate & its Importance in PPC
• Unit 7: Cost per Conversion (CPA) & its Optimization
• Unit 8: Return on Ad Spend (ROAS) & its Impact on Business
• Unit 9: Cross-Channel Attribution & Multi-Channel Funnels
• Unit 10: Advanced Reporting & Data Visualization Techniques

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PPC METRICS: NEXT-LEVEL INSIGHTS

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London School of International Business (LSIB)

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05 May 2025

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