Executive Development Programme in Aquaculture Marketing and Branding
-- ViewingNowThe Executive Development Programme in Aquaculture Marketing and Branding is a certificate course designed to empower aquaculture professionals with advanced marketing and branding strategies. This programme emphasizes the importance of marketing in the rapidly growing aquaculture industry, addressing key challenges and opportunities in promoting aquaculture products.
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โข Unit 1: Introduction to Aquaculture Marketing & Branding: concepts, importance, and trends
โข Unit 2: Understanding the Aquaculture Market: consumer behavior, market segmentation, and targeting
โข Unit 3: Product Development and Management in Aquaculture: value-added products and product differentiation
โข Unit 4: Pricing Strategies for Aquaculture Products: cost-based, demand-based, and competition-based pricing
โข Unit 5: Distribution Channels in Aquaculture Marketing: identifying and selecting the right channels
โข Unit 6: Promotion Strategies for Aquaculture Brands: traditional and digital marketing techniques
โข Unit 7: Building a Strong Aquaculture Brand: brand identity, values, and positioning
โข Unit 8: Marketing Analytics for Aquaculture: measuring and improving marketing performance
โข Unit 9: Sustainability and Social Responsibility in Aquaculture Marketing: balancing profit and purpose
โข Unit 10: Case Studies in Aquaculture Marketing and Branding: real-world examples and best practices
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