Executive Development Programme in Aquaculture Marketing and Branding
-- ViewingNowThe Executive Development Programme in Aquaculture Marketing and Branding is a certificate course designed to empower aquaculture professionals with advanced marketing and branding strategies. This programme emphasizes the importance of marketing in the rapidly growing aquaculture industry, addressing key challenges and opportunities in promoting aquaculture products.
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⢠Unit 1: Introduction to Aquaculture Marketing & Branding: concepts, importance, and trends
⢠Unit 2: Understanding the Aquaculture Market: consumer behavior, market segmentation, and targeting
⢠Unit 3: Product Development and Management in Aquaculture: value-added products and product differentiation
⢠Unit 4: Pricing Strategies for Aquaculture Products: cost-based, demand-based, and competition-based pricing
⢠Unit 5: Distribution Channels in Aquaculture Marketing: identifying and selecting the right channels
⢠Unit 6: Promotion Strategies for Aquaculture Brands: traditional and digital marketing techniques
⢠Unit 7: Building a Strong Aquaculture Brand: brand identity, values, and positioning
⢠Unit 8: Marketing Analytics for Aquaculture: measuring and improving marketing performance
⢠Unit 9: Sustainability and Social Responsibility in Aquaculture Marketing: balancing profit and purpose
⢠Unit 10: Case Studies in Aquaculture Marketing and Branding: real-world examples and best practices
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