Executive Development Programme in Brand Identity: Building Brand Equity
-- ViewingNowThe Executive Development Programme in Brand Identity: Building Brand Equity is a certificate course designed to empower professionals with the essential skills to create and manage strong brand identities. In today's crowded markets, building a powerful brand is crucial for any business to stand out and succeed.
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Unit 1: Introduction to Brand Identity & Building Brand Equity
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Unit 2: Understanding the Target Audience & Market Segmentation
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Unit 3: The Role of Brand Identity in Business Strategy
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Unit 4: Creating a Strong Brand Name, Logo & Visual Identity
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Unit 5: Positioning & Differentiation: Developing a Unique Selling Proposition
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Unit 6: Leveraging Storytelling & Content Marketing for Brand Development
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Unit 7: Building Brand Loyalty & Customer Engagement
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Unit 8: Measuring Brand Equity & Evaluating Success
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Unit 9: Protecting Brand Identity through Intellectual Property Law
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Unit 10: Future Trends in Brand Identity & Building Brand Equity
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