Executive Development Programme in Brand Identity: Building Brand Equity

Name: Executive Development Programme in Brand Identity: Building Brand Equity
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The Executive Development Programme in Brand Identity: Building Brand Equity is a certificate course designed to empower professionals with the essential skills to create and manage strong brand identities. In today's crowded markets, building a powerful brand is crucial for any business to stand out and succeed.

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AboutThisCourse

This course is important for professionals who want to advance their careers in marketing, branding, and communications. It provides a deep understanding of the key principles of brand identity, including positioning, personality, and visual identity. Learners will also gain insights into building brand equity, managing brand reputation, and leveraging digital channels to strengthen brand presence. With a strong focus on practical application, this course equips learners with the essential skills to develop and implement effective branding strategies. The course is highly relevant to the current industry demands and provides a comprehensive understanding of the latest branding trends and best practices. By completing this course, learners will be able to demonstrate their expertise in branding and contribute to their organization's success.

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CourseDetails

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Unit 1: Introduction to Brand Identity & Building Brand Equity
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Unit 2: Understanding the Target Audience & Market Segmentation
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Unit 3: The Role of Brand Identity in Business Strategy
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Unit 4: Creating a Strong Brand Name, Logo & Visual Identity
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Unit 5: Positioning & Differentiation: Developing a Unique Selling Proposition
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Unit 6: Leveraging Storytelling & Content Marketing for Brand Development
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Unit 7: Building Brand Loyalty & Customer Engagement
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Unit 8: Measuring Brand Equity & Evaluating Success
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Unit 9: Protecting Brand Identity through Intellectual Property Law
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Unit 10: Future Trends in Brand Identity & Building Brand Equity

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND IDENTITY: BUILDING BRAND EQUITY

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London School of International Business (LSIB)

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05 May 2025

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