Masterclass Certificate in Loyalty Program Metrics & KPIs
-- ViewingNowThe Masterclass Certificate in Loyalty Program Metrics & KPIs course is a comprehensive program designed to equip learners with the essential skills needed to excel in the field of customer loyalty and relationship management. This course focuses on the importance of measuring and analyzing customer loyalty metrics and key performance indicators (KPIs) to drive business growth and success.
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โข Loyalty Program Metrics Overview: Understanding the importance of loyalty program metrics, their role in business strategy, and the key performance indicators (KPIs) to track.
โข Customer Retention Rate (CRR): Measuring the percentage of customers who continue to buy from the business over a given period.
โข Customer Lifetime Value (CLTV): Calculating the total revenue a business can reasonably expect from a single customer account.
โข Repeat Purchase Rate (RPR): Tracking the percentage of customers who make multiple purchases within a given time frame.
โข Churn Rate: Measuring the rate at which customers stop doing business with a company.
โข Net Promoter Score (NPS): Assessing customer loyalty and satisfaction by measuring the willingness of customers to recommend a company's products or services to others.
โข Redemption Rate: Tracking the percentage of loyalty program rewards or offers that are redeemed by customers.
โข Average Order Value (AOV): Calculating the average value of each transaction or order placed by customers.
โข Return on Investment (ROI): Measuring the efficiency of a loyalty program by comparing the revenue generated to the cost of running the program.
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