Professional Certificate in Brand Identity: Brand Licensing
-- ViewingNowThe Professional Certificate in Brand Identity: Brand Licensing is a comprehensive course that equips learners with the essential skills needed to thrive in the brand licensing industry. This program emphasizes the importance of brand identity and its role in successful licensing agreements.
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โข Introduction to Brand Licensing: Understanding the Basics
โข Legal Aspects of Brand Licensing: Contracts and Agreements
โข Building a Strong Brand Identity: Foundation for Licensing
โข Valuing a Brand for Licensing: Financial Considerations
โข Licensing Models: Traditional vs. Co-branding
โข Marketing Strategies: Promoting Licensed Brands
โข Monitoring and Enforcement: Protecting the Brand
โข Case Studies: Successful Brand Licensing Examples
โข Future Trends: Emerging Opportunities in Brand Licensing
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