Professional Certificate in Brand Identity: Brand Licensing
-- ViewingNowThe Professional Certificate in Brand Identity: Brand Licensing is a comprehensive course that equips learners with the essential skills needed to thrive in the brand licensing industry. This program emphasizes the importance of brand identity and its role in successful licensing agreements.
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⢠Introduction to Brand Licensing: Understanding the Basics
⢠Legal Aspects of Brand Licensing: Contracts and Agreements
⢠Building a Strong Brand Identity: Foundation for Licensing
⢠Valuing a Brand for Licensing: Financial Considerations
⢠Licensing Models: Traditional vs. Co-branding
⢠Marketing Strategies: Promoting Licensed Brands
⢠Monitoring and Enforcement: Protecting the Brand
⢠Case Studies: Successful Brand Licensing Examples
⢠Future Trends: Emerging Opportunities in Brand Licensing
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