Certificate in Web Analytics & Information Tracking
-- ViewingNowThe Certificate in Web Analytics & Information Tracking is a comprehensive course designed to equip learners with the essential skills needed to thrive in today's data-driven digital landscape. This course focuses on the importance of web analytics and information tracking in making informed business decisions, optimizing customer experiences, and driving growth.
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โข Web Analytics Fundamentals
โข Understanding Key Performance Indicators (KPIs)
โข Setting Up and Tracking Goals in Google Analytics
โข Segmentation and Audience Analysis
โข Data Collection and Processing Methods
โข Data Visualization and Reporting Techniques
โข Conversion Rate Optimization (CRO) Principles
โข Advanced Web Analytics Features and Applications
โข Privacy and Data Security in Web Analytics
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