Executive Development Programme in Advertising Technology Strategy & Planning
-- ViewingNowThe Executive Development Programme in Advertising Technology Strategy & Planning is a certificate course designed to empower professionals with the skills needed to excel in the rapidly evolving advertising technology industry. This programme emphasizes the importance of data-driven strategies, innovative planning techniques, and technological advancements in advertising.
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โข Advertising Technology Fundamentals: Understanding the basics of advertising technology, including programmatic advertising, real-time bidding, and ad exchanges.
โข Data Analysis for Advertising: Utilizing data to inform advertising strategy and planning, including audience segmentation, campaign measurement, and attribution modeling.
โข Cross-Channel Advertising: Developing a cross-channel advertising strategy that incorporates display, video, mobile, social, and native advertising.
โข Advertising Technology Stack: Building an advertising technology stack that meets the needs of your organization, including demand-side platforms, data management platforms, and ad servers.
โข Ad Fraud and Brand Safety: Understanding and addressing ad fraud and brand safety, including viewability, verification, and fraud detection technologies.
โข Privacy and Compliance: Navigating the complex legal and regulatory landscape of advertising technology, including data privacy laws and industry self-regulation.
โข Emerging Advertising Technologies: Exploring emerging advertising technologies, including artificial intelligence, virtual reality, and augmented reality.
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