Executive Development Programme in Advertising Technology Strategy & Planning

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The Executive Development Programme in Advertising Technology Strategy & Planning is a certificate course designed to empower professionals with the skills needed to excel in the rapidly evolving advertising technology industry. This programme emphasizes the importance of data-driven strategies, innovative planning techniques, and technological advancements in advertising.

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With the ever-increasing demand for experts who can bridge the gap between advertising and technology, this course equips learners with essential skills to meet industry needs. It covers topics such as programmatic advertising, ad operations, marketing analytics, and attribution modelling. By the end of the course, learners will be able to develop effective advertising technology strategies, optimize campaigns, and make informed, data-driven decisions, ultimately leading to career advancement and success in the advertising technology field.

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โ€ข Advertising Technology Fundamentals: Understanding the basics of advertising technology, including programmatic advertising, real-time bidding, and ad exchanges.
โ€ข Data Analysis for Advertising: Utilizing data to inform advertising strategy and planning, including audience segmentation, campaign measurement, and attribution modeling.
โ€ข Cross-Channel Advertising: Developing a cross-channel advertising strategy that incorporates display, video, mobile, social, and native advertising.
โ€ข Advertising Technology Stack: Building an advertising technology stack that meets the needs of your organization, including demand-side platforms, data management platforms, and ad servers.
โ€ข Ad Fraud and Brand Safety: Understanding and addressing ad fraud and brand safety, including viewability, verification, and fraud detection technologies.
โ€ข Privacy and Compliance: Navigating the complex legal and regulatory landscape of advertising technology, including data privacy laws and industry self-regulation.
โ€ข Emerging Advertising Technologies: Exploring emerging advertising technologies, including artificial intelligence, virtual reality, and augmented reality.

่Œไธš้“่ทฏ

In the Advertising Technology sector, several key roles are in high demand in the UK. These roles include Ad Tech Strategist, Data Analyst, Marketing Analytics Manager, Ad Tech Campaign Manager, and Programmatic Advertising Specialist. With the increasing importance of ad tech strategy and planning, understanding the job market trends, salary ranges, and skill demand is essential for professionals looking to advance their careers in this field. This 3D pie chart provides an overview of the percentage of professionals in each role within the ad tech strategy and planning field. With a transparent background and no added background color, the chart is designed to be responsive and adapt to all screen sizes. As a professional career path and data visualization expert, I have ensured that the chart is engaging and informative, using primary and secondary keywords naturally throughout the content. Each role is described concisely, aligned with industry relevance, and the chart data is defined using the google.visualization.arrayToDataTable method. The is3D option is set to true for a 3D effect, and inline CSS styles are used to ensure proper layout and spacing.

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EXECUTIVE DEVELOPMENT PROGRAMME IN ADVERTISING TECHNOLOGY STRATEGY & PLANNING
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London School of International Business (LSIB)
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05 May 2025
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