Executive Development Programme in Data-Driven Ad Tech Leadership
-- ViewingNowThe Executive Development Programme in Data-Driven Ad Tech Leadership is a certificate course designed to empower professionals with the necessary skills to thrive in the rapidly evolving advertising technology industry. This program emphasizes the importance of data-driven decision-making, a critical skill in today's digital marketing landscape.
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โข Data-Driven Decision Making in Ad Tech
โข Understanding Ad Tech Ecosystem & E-commerce Landscape
โข Programmatic Advertising & Real-Time Bidding (RTB)
โข Data Analysis Tools for Ad Tech Leaders (e.g., Python, R, SQL)
โข Marketing Attribution Models & Cross-Channel Measurement
โข Ad Tech Leadership & Team Management
โข Data Privacy & Security in Ad Tech
โข Data Visualization & Storytelling for Executives
โข Leveraging AI & Machine Learning in Ad Tech
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