Executive Development Programme in Data-Driven Ad Optimization
-- ViewingNowThe Executive Development Programme in Data-Driven Ad Optimization is a certificate course that empowers professionals with the essential skills to optimize advertising campaigns using data-driven strategies. In an era where digital advertising dominates the marketing landscape, this programme is crucial for career advancement.
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โข Data-Driven Ad Optimization Fundamentals
โข Understanding Key Performance Indicators (KPIs) in Advertising
โข Data Analysis for Ad Optimization
โข Audience Segmentation and Targeting Strategies
โข A/B Testing and Multi-Variate Testing
โข Programmatic Advertising and Real-Time Bidding
โข Machine Learning and Predictive Analytics in Ad Optimization
โข Cross-Channel Ad Optimization
โข Data Visualization and Reporting for Executive Decision Making
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