Executive Development Programme in Data-Driven Ad Optimization

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The Executive Development Programme in Data-Driven Ad Optimization is a certificate course that empowers professionals with the essential skills to optimize advertising campaigns using data-driven strategies. In an era where digital advertising dominates the marketing landscape, this programme is crucial for career advancement.

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AboutThisCourse

This course focuses on industry-demanded topics such as programmatic advertising, audience segmentation, and real-time bidding. Learners will gain a deep understanding of ad optimization algorithms, data analytics, and machine learning techniques, enabling them to make data-informed decisions and improve advertising performance. By the end of this course, learners will be equipped with the skills to drive advertising ROI, enhance customer engagement, and stay ahead in the competitive digital marketing industry. This programme is ideal for marketing professionals, advertising agency executives, and business leaders seeking to harness the power of data in their advertising campaigns.

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CourseDetails

• Data-Driven Ad Optimization Fundamentals
• Understanding Key Performance Indicators (KPIs) in Advertising
• Data Analysis for Ad Optimization
• Audience Segmentation and Targeting Strategies
• A/B Testing and Multi-Variate Testing
• Programmatic Advertising and Real-Time Bidding
• Machine Learning and Predictive Analytics in Ad Optimization
• Cross-Channel Ad Optimization
• Data Visualization and Reporting for Executive Decision Making

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN DATA-DRIVEN AD OPTIMIZATION
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London School of International Business (LSIB)
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05 May 2025
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