Certificate in Pinterest Marketing: Foundational Principles
-- ViewingNowThe Certificate in Pinterest Marketing: Foundational Principles is a comprehensive course designed to provide learners with essential skills for career advancement in digital marketing. This course focuses on Pinterest, a platform with over 400 million monthly active users, offering immense potential for businesses to reach their target audience.
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โข Introduction to Pinterest: Understanding the platform, its user base, and how it can benefit businesses.
โข Setting up a Pinterest Business Account: Creating and optimizing a business profile, claiming websites and setting up rich pins.
โข Understanding Pinterest Keywords: Researching, identifying, and implementing keywords for visibility and search optimization.
โข Creating Engaging Pins: Design principles, image selection, text overlays, and calls to action.
โข Scheduling and Pinning Strategy: Consistency, best times to post, and manual vs. automated pinning.
โข Tracking and Analyzing Performance: Using Pinterest Analytics, Google Analytics, and UTM parameters for data-driven decision making.
โข Promoting Pins: Running Pinterest Ads, selecting objectives, targeting, and budgeting.
โข Collaborating with Creators: Finding, vetting, and collaborating with content creators for branded partnerships.
โข Legal and Ethical Considerations: Copyright laws, disclosure guidelines, and platform policies.
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