Certificate in Pinterest Marketing: Foundational Principles

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The Certificate in Pinterest Marketing: Foundational Principles is a comprehensive course designed to provide learners with essential skills for career advancement in digital marketing. This course focuses on Pinterest, a platform with over 400 million monthly active users, offering immense potential for businesses to reach their target audience.

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AboutThisCourse

This course is critical for learners looking to enhance their digital marketing skills, as Pinterest has become an indispensable tool for businesses to increase brand awareness, drive website traffic, and generate sales. By the end of this course, learners will have a solid understanding of Pinterest's unique features, how to create and optimize Pinterest content, and how to measure and analyze Pinterest marketing campaigns' success. Equipped with these skills, learners will be able to leverage Pinterest's power to drive business growth, making them more attractive candidates to potential employers in the digital marketing industry.

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CourseDetails

• Introduction to Pinterest: Understanding the platform, its user base, and how it can benefit businesses.
• Setting up a Pinterest Business Account: Creating and optimizing a business profile, claiming websites and setting up rich pins.
• Understanding Pinterest Keywords: Researching, identifying, and implementing keywords for visibility and search optimization.
• Creating Engaging Pins: Design principles, image selection, text overlays, and calls to action.
• Scheduling and Pinning Strategy: Consistency, best times to post, and manual vs. automated pinning.
• Tracking and Analyzing Performance: Using Pinterest Analytics, Google Analytics, and UTM parameters for data-driven decision making.
• Promoting Pins: Running Pinterest Ads, selecting objectives, targeting, and budgeting.
• Collaborating with Creators: Finding, vetting, and collaborating with content creators for branded partnerships.
• Legal and Ethical Considerations: Copyright laws, disclosure guidelines, and platform policies.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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  • ThreeFourHoursPerWeek
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFICATE IN PINTEREST MARKETING: FOUNDATIONAL PRINCIPLES
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London School of International Business (LSIB)
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05 May 2025
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