Executive Development Programme in Integrated Marketing Strategies
-- ViewingNowThe Executive Development Programme in Integrated Marketing Strategies is a certificate course designed to empower professionals with the latest marketing strategies and tools. This program emphasizes the importance of a cohesive, multi-channel approach to marketing, bridging the gap between traditional and digital platforms.
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Unit 1: Introduction to Integrated Marketing Strategies
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Unit 2: Understanding the Target Audience
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Unit 3: Brand Development and Positioning
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Unit 4: Multi-Channel Marketing: Leveraging Digital and Traditional Platforms
Unit 5: Content Marketing: Creating and Distributing Valuable Content
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Unit 6: Social Media Marketing: Building Relationships and Engaging with Customers
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Unit 7: Search Engine Marketing: Driving Traffic and Conversions
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Unit 8: Email Marketing: Building Customer Loyalty and Retention
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Unit 9: Metrics and Analytics: Measuring Marketing Performance
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Unit 10: Integrating Marketing Strategies for Maximum Impact
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