Global Certificate in PPC Metrics for Startups
-- ViewingNowThe Global Certificate in PPC Metrics for Startups is a comprehensive course designed to empower digital marketing professionals and entrepreneurs with the essential skills needed to drive successful Pay-Per-Click (PPC) campaigns. This course focuses on the importance of PPC metrics in startups, providing learners with a solid understanding of critical concepts such as Quality Score, Cost Per Click, Conversion Rate, and Return on Ad Spend.
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โข Unit 1: Introduction to PPC Metrics
โข Unit 2: Keyword Research and Selection
โข Unit 3: Quality Score and its Impact on PPC
โข Unit 4: Click-Through Rate (CTR) and Ad Rank
โข Unit 5: Cost per Click (CPC) and Max CPC Bidding
โข Unit 6: Conversion Rate and Conversion Tracking
โข Unit 7: Cost per Acquisition (CPA) and Target CPA Bidding
โข Unit 8: Return on Ad Spend (ROAS) and its Importance
โข Unit 9: Quality Score Optimization Techniques
โข Unit 10: Advanced PPC Metrics for Startups
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