Global Certificate in PPC Metrics for Startups

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The Global Certificate in PPC Metrics for Startups is a comprehensive course designed to empower digital marketing professionals and entrepreneurs with the essential skills needed to drive successful Pay-Per-Click (PPC) campaigns. This course focuses on the importance of PPC metrics in startups, providing learners with a solid understanding of critical concepts such as Quality Score, Cost Per Click, Conversion Rate, and Return on Ad Spend.

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AboutThisCourse

With industry-driven content, this course addresses the increasing demand for professionals who can effectively measure and optimize PPC campaigns. By the end of this course, learners will be equipped with the skills to analyze PPC performance, allocate budgets efficiently, and make data-driven decisions that contribute to business growth. A certification in PPC Metrics for Startups validates a learner's expertise, providing a competitive edge in the job market and enhancing career advancement opportunities.

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CourseDetails

• Unit 1: Introduction to PPC Metrics
• Unit 2: Keyword Research and Selection
• Unit 3: Quality Score and its Impact on PPC
• Unit 4: Click-Through Rate (CTR) and Ad Rank
• Unit 5: Cost per Click (CPC) and Max CPC Bidding
• Unit 6: Conversion Rate and Conversion Tracking
• Unit 7: Cost per Acquisition (CPA) and Target CPA Bidding
• Unit 8: Return on Ad Spend (ROAS) and its Importance
• Unit 9: Quality Score Optimization Techniques
• Unit 10: Advanced PPC Metrics for Startups

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN PPC METRICS FOR STARTUPS
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London School of International Business (LSIB)
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05 May 2025
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