Professional Certificate in Crisis Communication: Mitigating Risk & Protecting Value
-- ViewingNowThe Professional Certificate in Crisis Communication: Mitigating Risk & Protecting Value is a vital course that equips learners with the essential skills needed to excel in managing communication during crises. This program is increasingly important in today's rapidly changing business environment, where companies face numerous risks that can damage their reputation and value.
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โข Unit 1: Introduction to Crisis Communication
โข Unit 2: Identifying Crisis Situations & Triggers
โข Unit 3: Crisis Prevention & Risk Mitigation Strategies
โข Unit 4: Building & Maintaining Crisis Communication Plans
โข Unit 5: Effective Messaging in Crisis Scenarios
โข Unit 6: Stakeholder Engagement & Relationship Management
โข Unit 7: Media Relations & Spokesperson Training
โข Unit 8: Leveraging Digital & Social Media in Crisis Communication
โข Unit 9: Monitoring & Evaluating Crisis Communication Performance
โข Unit 10: Restoring Reputation & Trust Post-Crisis
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