Professional Certificate in Crisis Communication: Mitigating Risk & Protecting Value
-- ViewingNowThe Professional Certificate in Crisis Communication: Mitigating Risk & Protecting Value is a vital course that equips learners with the essential skills needed to excel in managing communication during crises. This program is increasingly important in today's rapidly changing business environment, where companies face numerous risks that can damage their reputation and value.
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⢠Unit 1: Introduction to Crisis Communication
⢠Unit 2: Identifying Crisis Situations & Triggers
⢠Unit 3: Crisis Prevention & Risk Mitigation Strategies
⢠Unit 4: Building & Maintaining Crisis Communication Plans
⢠Unit 5: Effective Messaging in Crisis Scenarios
⢠Unit 6: Stakeholder Engagement & Relationship Management
⢠Unit 7: Media Relations & Spokesperson Training
⢠Unit 8: Leveraging Digital & Social Media in Crisis Communication
⢠Unit 9: Monitoring & Evaluating Crisis Communication Performance
⢠Unit 10: Restoring Reputation & Trust Post-Crisis
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