Certificate in PPC Metrics: Core Concepts
-- ViewingNowThe Certificate in PPC Metrics: Core Concepts is a comprehensive course designed to empower learners with essential skills in pay-per-click (PPC) advertising. This course focuses on the core concepts of PPC metrics, providing learners with a solid understanding of the key performance indicators (KPIs) that drive successful PPC campaigns.
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โข Understanding PPC Metrics: An Overview
โข Key PPC Metrics: Impressions, Clicks, and Click-Through Rate (CTR)
โข Cost Per Click (CPC) and Pay-per-Click (PPC)
โข Conversion Metrics: Conversion Rate and Cost Per Conversion
โข Quality Score: A Crucial PPC Metric
โข Return on Investment (ROI): The Ultimate PPC Metric
โข Understanding Quality Score Components
โข Optimizing PPC Campaigns with Metrics
โข Advanced PPC Metrics: Assisting and Awareness Metrics
โข Tracking and Analyzing PPC Metrics for Continuous Improvement
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