Certificate in PPC Metrics: Core Concepts

Name: Certificate in PPC Metrics: Core Concepts
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The Certificate in PPC Metrics: Core Concepts is a comprehensive course designed to empower learners with essential skills in pay-per-click (PPC) advertising. This course focuses on the core concepts of PPC metrics, providing learners with a solid understanding of the key performance indicators (KPIs) that drive successful PPC campaigns.

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AboutThisCourse

In today's digital age, PPC advertising is a critical component of any organization's marketing strategy. With this course, learners will gain the skills and knowledge necessary to measure and optimize PPC campaigns, leading to increased ROI and business growth. This course is in high demand across various industries, as organizations seek to harness the power of PPC advertising to reach their target audiences. By completing this course, learners will be well-equipped to advance their careers in digital marketing, advertising, and analytics, giving them a competitive edge in the job market.

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CourseDetails

• Understanding PPC Metrics: An Overview
• Key PPC Metrics: Impressions, Clicks, and Click-Through Rate (CTR)
• Cost Per Click (CPC) and Pay-per-Click (PPC)
• Conversion Metrics: Conversion Rate and Cost Per Conversion
• Quality Score: A Crucial PPC Metric
• Return on Investment (ROI): The Ultimate PPC Metric
• Understanding Quality Score Components
• Optimizing PPC Campaigns with Metrics
• Advanced PPC Metrics: Assisting and Awareness Metrics
• Tracking and Analyzing PPC Metrics for Continuous Improvement

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PPC METRICS: CORE CONCEPTS

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London School of International Business (LSIB)

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05 May 2025

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