Masterclass Certificate in PPC for E-commerce Platforms
-- ViewingNowThe Masterclass Certificate in PPC for E-commerce Platforms is a comprehensive course designed to equip learners with essential skills in Pay-Per-Click (PPC) advertising for e-commerce platforms. This course is critical for individuals seeking to advance their careers in digital marketing, as PPC is a vital component of online advertising strategies.
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โข Fundamentals of PPC: Understanding the basics of Pay-Per-Click (PPC) advertising, its benefits, and how it works. This unit will cover introductory concepts, including keyword research, quality score, and ad rank.
โข Google Ads for E-commerce: In-depth exploration of Google Ads and its features tailored for e-commerce platforms. Learn to set up and manage effective shopping campaigns, dynamic remarketing, and display network ads.
โข Facebook & Instagram Advertising: Discover how to harness the power of social media advertising for e-commerce businesses. This unit will cover campaign objectives, ad formats, targeting options, and optimization strategies for Facebook and Instagram.
โข Microsoft (Bing) Ads for E-commerce: Exploring the opportunities available through Microsoft Advertising. Understand how to set up and manage campaigns on the Bing network, including keyword research, ad creation, and bid management.
โข Amazon Advertising: Learn to navigate Amazon's advertising platform, understand its unique features, and leverage it to promote e-commerce products. This unit will cover Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
โข Advanced PPC Strategies: In this unit, we will delve into advanced topics, such as automated bidding strategies, audience targeting, ad copy testing, and attribution modeling.
โข Tracking, Measurement, & Reporting: Understanding how to effectively track and measure the success of PPC campaigns. This unit will cover Google Analytics, UTM tagging, and creating comprehensive performance reports.
โข Landing Page Optimization: Learn best practices for creating effective landing pages that convert visitors into customers. This unit will cover copywriting, design, user experience, and conversion rate optimization.
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