Masterclass Certificate in PPC for E-commerce Platforms
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• Fundamentals of PPC: Understanding the basics of Pay-Per-Click (PPC) advertising, its benefits, and how it works. This unit will cover introductory concepts, including keyword research, quality score, and ad rank.
• Google Ads for E-commerce: In-depth exploration of Google Ads and its features tailored for e-commerce platforms. Learn to set up and manage effective shopping campaigns, dynamic remarketing, and display network ads.
• Facebook & Instagram Advertising: Discover how to harness the power of social media advertising for e-commerce businesses. This unit will cover campaign objectives, ad formats, targeting options, and optimization strategies for Facebook and Instagram.
• Microsoft (Bing) Ads for E-commerce: Exploring the opportunities available through Microsoft Advertising. Understand how to set up and manage campaigns on the Bing network, including keyword research, ad creation, and bid management.
• Amazon Advertising: Learn to navigate Amazon's advertising platform, understand its unique features, and leverage it to promote e-commerce products. This unit will cover Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Advanced PPC Strategies: In this unit, we will delve into advanced topics, such as automated bidding strategies, audience targeting, ad copy testing, and attribution modeling.
• Tracking, Measurement, & Reporting: Understanding how to effectively track and measure the success of PPC campaigns. This unit will cover Google Analytics, UTM tagging, and creating comprehensive performance reports.
• Landing Page Optimization: Learn best practices for creating effective landing pages that convert visitors into customers. This unit will cover copywriting, design, user experience, and conversion rate optimization.
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- ProficiencyEnglish
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- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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