Executive Development Programme in E-commerce CRM and Customer Journey Mapping
-- ViewingNowThe Executive Development Programme in E-commerce CRM and Customer Journey Mapping is a certificate course that focuses on enhancing customer relationships through data-driven strategies. This programme is crucial in today's digital age, where understanding and improving the customer journey is vital for business success.
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โข Introduction to E-commerce CRM: Understanding the fundamentals of CRM (Customer Relationship Management) in an e-commerce context, including its importance, benefits, and challenges.
โข Data Analysis for E-commerce CRM: Leveraging data for customer segmentation, targeting, and personalization, and utilizing analytics tools to measure and optimize CRM performance.
โข Customer Journey Mapping: Mapping the customer journey to identify pain points, opportunities, and touchpoints, and creating a seamless and engaging customer experience.
โข Personalization in E-commerce CRM: Utilizing data and technology to deliver personalized content, offers, and recommendations, and building customer loyalty and trust.
โข Email Marketing & Automation: Implementing email marketing strategies and automation workflows to engage and retain customers, and increase sales.
โข Social Media and CRM: Leveraging social media for customer engagement, support, and acquisition, and integrating social media data into CRM strategies.
โข Mobile CRM: Optimizing CRM strategies for mobile devices, and leveraging mobile technology for customer engagement and support.
โข Multi-channel CRM: Managing customer interactions across multiple channels, including website, email, social media, and mobile, and creating a consistent and seamless customer experience.
โข CRM Strategy and Implementation: Developing a comprehensive CRM strategy, including goal-setting, technology selection, and implementation planning.
โข Ethics and Compliance in E-commerce CRM: Ensuring compliance with data privacy regulations and ethical guidelines in CRM practices, and building trust and transparency with customers.
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