Advanced Certificate in YouTube Ad Campaign Planning
-- ViewingNowThe Advanced Certificate in YouTube Ad Campaign Planning is a crucial course for digital marketing professionals. This certificate program focuses on planning and executing effective YouTube ad campaigns, addressing the growing industry demand for experts who can leverage the world's largest video platform for brand promotion.
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⢠Understanding YouTube Ad Formats: Display, Overlay, Skippable, Non-skippable, Bumper ads
⢠YouTube Audience Targeting: Demographics, Interests, Keywords, Placements, Remarketing
⢠Creating Compelling YouTube Video Ads: Copywriting, Storytelling, Visuals, Call-to-Action
⢠Setting Up a YouTube Ad Campaign: Budget, Bidding, Scheduling, Ad Delivery
⢠Measuring YouTube Ad Campaign Success: Key Performance Indicators, Google Analytics, Reporting
⢠YouTube Ad Campaign Optimization: A/B Testing, Audience Expansion, Bid Adjustments
⢠YouTube Channel and Content Strategy: Consistency, Quality, Engagement, Branding
⢠YouTube Advertising Policies and Guidelines: Compliance, Restrictions, Best Practices
⢠Advanced YouTube Ad Campaign Techniques: Custom Affinity Audiences, In-market Audiences, TrueView for Action
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