Advanced Certificate in YouTube Ad Campaign Planning

Name: Advanced Certificate in YouTube Ad Campaign Planning
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The Advanced Certificate in YouTube Ad Campaign Planning is a crucial course for digital marketing professionals. This certificate program focuses on planning and executing effective YouTube ad campaigns, addressing the growing industry demand for experts who can leverage the world's largest video platform for brand promotion.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in YouTube ad campaign strategy, execution, and analysis. They will become proficient in utilizing YouTube's ad platform, targeting specific audiences, creating engaging video content, and measuring campaign performance. These skills are vital for career advancement in today's digital marketing landscape. Upon completion, learners will be equipped to develop and manage successful YouTube ad campaigns, providing value to their organizations and advancing their careers in digital marketing.

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CourseDetails

• Understanding YouTube Ad Formats: Display, Overlay, Skippable, Non-skippable, Bumper ads
• YouTube Audience Targeting: Demographics, Interests, Keywords, Placements, Remarketing
• Creating Compelling YouTube Video Ads: Copywriting, Storytelling, Visuals, Call-to-Action
• Setting Up a YouTube Ad Campaign: Budget, Bidding, Scheduling, Ad Delivery
• Measuring YouTube Ad Campaign Success: Key Performance Indicators, Google Analytics, Reporting
• YouTube Ad Campaign Optimization: A/B Testing, Audience Expansion, Bid Adjustments
• YouTube Channel and Content Strategy: Consistency, Quality, Engagement, Branding
• YouTube Advertising Policies and Guidelines: Compliance, Restrictions, Best Practices
• Advanced YouTube Ad Campaign Techniques: Custom Affinity Audiences, In-market Audiences, TrueView for Action

CareerPath

The Advanced Certificate in YouTube Ad Campaign Planning is an excellent way to dive into the growing world of online video advertising. With the increasing demand for digital marketing professionals, there is a high need for experts in YouTube ad campaign planning. This section showcases a 3D pie chart with up-to-date statistics on the UK job market trends for relevant roles, including: 1. **YouTube Ad Campaign Manager**: As a YouTube Ad Campaign Manager, you will be responsible for creating and optimizing data-driven ad campaigns to increase brand awareness and conversions. The average salary ranges from £30,000 to £50,000 per year. 2. **YouTube Content Strategist**: A YouTube Content Strategist focuses on designing and implementing content strategies to engage target audiences and boost YouTube channel performance. The typical salary range is between £28,000 and £45,000 annually. 3. **YouTube Ad Operations Specialist**: As a YouTube Ad Operations Specialist, your primary role would be managing ad operations, implementing ad policies, and monitoring campaign performance. The average salary ranges from £25,000 to £40,000 per year. 4. **YouTube Ad Analyst**: A YouTube Ad Analyst examines and interprets YouTube ad campaign data to provide actionable insights and recommendations. The average salary ranges from £24,000 to £38,000 per year. These statistics are essential for understanding the demand for skilled professionals in the YouTube advertising industry, allowing you to make informed career decisions and choose the best path for your future.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN YOUTUBE AD CAMPAIGN PLANNING

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London School of International Business (LSIB)

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05 May 2025

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