Executive Development Programme Product Launch & Digital Marketing
-- ViewingNowThe Executive Development Programme in Product Launch & Digital Marketing is a certificate course designed to provide professionals with the latest tools and techniques for successful product launches and effective digital marketing strategies. With the ever-evolving digital landscape, there is a high industry demand for experts who can leverage digital channels to drive business growth.
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GBP £ 140
GBP £ 202
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⢠Product Launch Strategy: Understanding the market, defining target audience, setting goals and objectives, and creating a compelling value proposition.
⢠Digital Marketing Channels: Overview of various digital marketing channels such as email, social media, content marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.
⢠Product Launch Campaign Planning: Developing a comprehensive campaign plan, including setting timelines, budgeting, and allocating resources.
⢠Email Marketing: Best practices for email marketing, including list building, segmentation, automation, and measuring campaign success.
⢠Social Media Marketing: Leveraging social media platforms for product promotion, including content creation, community management, and advertising.
⢠Content Marketing: Creating and distributing valuable content to attract and retain a clearly defined audience, and ultimately drive profitable customer action.
⢠Search Engine Optimization (SEO): Optimizing websites and content for search engines to improve visibility, traffic, and conversions.
⢠Pay-Per-Click (PPC) Advertising: Creating and managing effective PPC campaigns, including keyword research, ad copywriting, and bid management.
⢠Analytics and Metrics: Measuring and analyzing the success of product launch and digital marketing campaigns, including key performance indicators (KPIs) and return on investment (ROI).
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