Executive Development Programme Product Launch & Digital Marketing

Name: Executive Development Programme Product Launch & Digital Marketing
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The Executive Development Programme in Product Launch & Digital Marketing is a certificate course designed to provide professionals with the latest tools and techniques for successful product launches and effective digital marketing strategies. With the ever-evolving digital landscape, there is a high industry demand for experts who can leverage digital channels to drive business growth.

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AboutThisCourse

This course equips learners with essential skills in product development, market research, digital marketing, and data analysis. Through a combination of theory, case studies, and practical applications, learners will gain a comprehensive understanding of the product launch process and the role of digital marketing in driving customer engagement and revenue growth. By completing this course, learners will be able to demonstrate their expertise in product launch and digital marketing, making them valuable assets to any organization and opening up new career advancement opportunities.

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CourseDetails

• Product Launch Strategy: Understanding the market, defining target audience, setting goals and objectives, and creating a compelling value proposition.

• Digital Marketing Channels: Overview of various digital marketing channels such as email, social media, content marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.

• Product Launch Campaign Planning: Developing a comprehensive campaign plan, including setting timelines, budgeting, and allocating resources.

• Email Marketing: Best practices for email marketing, including list building, segmentation, automation, and measuring campaign success.

• Social Media Marketing: Leveraging social media platforms for product promotion, including content creation, community management, and advertising.

• Content Marketing: Creating and distributing valuable content to attract and retain a clearly defined audience, and ultimately drive profitable customer action.

• Search Engine Optimization (SEO): Optimizing websites and content for search engines to improve visibility, traffic, and conversions.

• Pay-Per-Click (PPC) Advertising: Creating and managing effective PPC campaigns, including keyword research, ad copywriting, and bid management.

• Analytics and Metrics: Measuring and analyzing the success of product launch and digital marketing campaigns, including key performance indicators (KPIs) and return on investment (ROI).

CareerPath

In the ever-evolving business landscape of the UK, career paths in executive development programs are gaining significant traction. This section showcases a 3D pie chart representing the latest job market trends, salary ranges, and skill demand for the following roles: 1. **Product Manager**: A key role in any organization, product managers are responsible for guiding the success of a product and leading the cross-functional team that is responsible for improving it. ([Learn more](https://www.productschool.com/resources/what-is-a-product-manager/)) 2. **Business Analyst**: By bridging the gap between IT and the business, these professionals play a crucial role in improving an organization's efficiency and profitability. ([Learn more](https://www.iba.org.uk/about-business-analysis/what-is-business-analysis/)) 3. **Digital Marketing Specialist**: In the era of digital transformation, these experts help businesses reach their target audience and increase brand awareness through various online channels. ([Learn more](https://careers.marketing/careers-in-marketing/digital-marketing)) 4. **Data Scientist**: With the rise of big data, data scientists analyze and interpret complex digital data to help companies make informed business decisions. ([Learn more](https://www.datasciencesociety.net/career-path-of-a-data-scientist/)) 5. **Project Manager**: Project managers are essential in planning, executing, and overseeing projects to ensure they are completed in a timely manner and within budget. ([Learn more](https://www.apm.org.uk/what-is-project-management)) 6. **Other**: This category includes career paths that aren't as prominent but still contribute to the success of executive development programs. Let's delve deeper into these roles to understand their importance and relevance in today's industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME PRODUCT LAUNCH & DIGITAL MARKETING

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London School of International Business (LSIB)

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05 May 2025

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