Executive Development Programme in Leadership: Vintage Brand Strategy
-- ViewingNowThe Executive Development Programme in Leadership: Vintage Brand Strategy certificate course is a powerful learning experience that combines the wisdom of classic leadership strategies with the innovative approach of modern branding. This programme is designed to meet the rising industry demand for leaders who can create and manage strong, enduring brands.
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⢠Brand Strategy Foundation: Understanding the basics of brand strategy, its importance, and the key components involved.
⢠Vintage Brands: A deep dive into the concept of vintage brands, their appeal, and the factors that contribute to their timelessness.
⢠Leadership in Branding: Exploring the role of leadership in shaping and maintaining a successful brand, including decision-making, vision, and communication skills.
⢠Brand Identity and Positioning: Developing a strong brand identity and positioning it effectively in the marketplace.
⢠Brand Heritage and Storytelling: Leveraging a brand's heritage and storytelling to build a connection with consumers and create a unique brand experience.
⢠Brand Differentiation: Identifying and emphasizing the unique selling points of a brand to stand out in a crowded market.
⢠Brand Revitalization: Strategies for revitalizing a vintage brand, including updating the brand image while preserving its heritage.
⢠Brand Architecture and Licensing: Managing a brand's portfolio and leveraging licensing agreements to expand the brand's reach and revenue streams.
⢠Brand Measurement and Evaluation: Tools and techniques for measuring a brand's success and evaluating its performance.
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