Executive Development Programme in Leadership: Vintage Brand Strategy

Name: Executive Development Programme in Leadership: Vintage Brand Strategy
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The Executive Development Programme in Leadership: Vintage Brand Strategy certificate course is a powerful learning experience that combines the wisdom of classic leadership strategies with the innovative approach of modern branding. This programme is designed to meet the rising industry demand for leaders who can create and manage strong, enduring brands.

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AboutThisCourse

It equips learners with essential skills for career advancement, including strategic thinking, leadership, brand management, and creative problem-solving. By the end of the course, learners will have developed a deep understanding of the principles of vintage brand strategy and how to apply them in a contemporary business context. They will be able to lead teams effectively, make informed strategic decisions, and build brands that stand the test of time. In short, this programme is a must-take for anyone looking to advance their career in leadership and brand management, and make a lasting impact on their organisation.

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CourseDetails

• Brand Strategy Foundation: Understanding the basics of brand strategy, its importance, and the key components involved.
• Vintage Brands: A deep dive into the concept of vintage brands, their appeal, and the factors that contribute to their timelessness.
• Leadership in Branding: Exploring the role of leadership in shaping and maintaining a successful brand, including decision-making, vision, and communication skills.
• Brand Identity and Positioning: Developing a strong brand identity and positioning it effectively in the marketplace.
• Brand Heritage and Storytelling: Leveraging a brand's heritage and storytelling to build a connection with consumers and create a unique brand experience.
• Brand Differentiation: Identifying and emphasizing the unique selling points of a brand to stand out in a crowded market.
• Brand Revitalization: Strategies for revitalizing a vintage brand, including updating the brand image while preserving its heritage.
• Brand Architecture and Licensing: Managing a brand's portfolio and leveraging licensing agreements to expand the brand's reach and revenue streams.
• Brand Measurement and Evaluation: Tools and techniques for measuring a brand's success and evaluating its performance.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN LEADERSHIP: VINTAGE BRAND STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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