Certificate in Content Marketing & Accessibility
-- ViewingNowThe Certificate in Content Marketing & Accessibility is a comprehensive course designed to equip learners with essential skills for career advancement in the modern digital landscape. This program emphasizes the importance of creating engaging, accessible content that reaches a wider audience, thereby driving traffic, generating leads, and improving SEO rankings.
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⢠Introduction to Content Marketing & Accessibility: Understanding the basics of content marketing and the importance of accessibility in creating inclusive content. ⢠Accessibility Guidelines: Learning about the Web Content Accessibility Guidelines (WCAG) and how to apply them to your content. ⢠Creating Accessible Content: Techniques for creating accessible content, including alternative text for images, captions for videos, and easy-to-read formatting. ⢠Accessible Design: Best practices for designing accessible websites and digital platforms, including color contrast, font size, and navigation. ⢠Testing for Accessibility: Methods for testing your content for accessibility, including automated tools and manual testing with assistive technologies. ⢠Accessible Content Strategy: Developing a comprehensive content strategy that includes accessibility as a key component, from planning and creation to distribution and measurement. ⢠Legal and Ethical Considerations: Understanding the legal and ethical requirements for accessible content, including the Americans with Disabilities Act (ADA) and other relevant regulations. ⢠Case Studies in Accessible Content Marketing: Examining real-world examples of successful accessible content marketing campaigns and the lessons they offer.
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