Certificate in Content Marketing & Accessibility

Name: Certificate in Content Marketing & Accessibility
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The Certificate in Content Marketing & Accessibility is a comprehensive course designed to equip learners with essential skills for career advancement in the modern digital landscape. This program emphasizes the importance of creating engaging, accessible content that reaches a wider audience, thereby driving traffic, generating leads, and improving SEO rankings.

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AboutThisCourse

In this age of heightened digital accessibility regulations and increased awareness of inclusivity, content marketers with expertise in accessibility are in high demand. By combining the principles of content marketing and accessibility, this course empowers learners to create content that not only resonates with their audience but also adheres to legal and ethical guidelines for accessibility. Through hands-on practice and real-world examples, this course equips learners with the skills to produce content that is both compelling and accessible, opening up new opportunities for career growth and contributing to a more inclusive digital world.

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CourseDetails

• Introduction to Content Marketing & Accessibility: Understanding the basics of content marketing and the importance of accessibility in creating inclusive content. • Accessibility Guidelines: Learning about the Web Content Accessibility Guidelines (WCAG) and how to apply them to your content. • Creating Accessible Content: Techniques for creating accessible content, including alternative text for images, captions for videos, and easy-to-read formatting. • Accessible Design: Best practices for designing accessible websites and digital platforms, including color contrast, font size, and navigation. • Testing for Accessibility: Methods for testing your content for accessibility, including automated tools and manual testing with assistive technologies. • Accessible Content Strategy: Developing a comprehensive content strategy that includes accessibility as a key component, from planning and creation to distribution and measurement. • Legal and Ethical Considerations: Understanding the legal and ethical requirements for accessible content, including the Americans with Disabilities Act (ADA) and other relevant regulations. • Case Studies in Accessible Content Marketing: Examining real-world examples of successful accessible content marketing campaigns and the lessons they offer.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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CERTIFICATE IN CONTENT MARKETING & ACCESSIBILITY

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London School of International Business (LSIB)

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05 May 2025

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