Executive Development Programme Marketing Technology
-- ViewingNowThe Executive Development Programme in Marketing Technology is a certificate course designed to bridge the gap between marketing and technology. With the rapid growth of MarTech, there's an increasing demand for professionals who can leverage technology to drive marketing strategies and results.
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⢠Digital Marketing Fundamentals: Understanding the digital landscape, customer behavior, and marketing funnel.
⢠Marketing Technology Stack: Overview and selection of marketing technology tools to support digital marketing strategies.
⢠Customer Relationship Management (CRM): Implementing CRM systems for managing customer data and relationships.
⢠Marketing Automation: Automating marketing processes to increase efficiency and effectiveness.
⢠Data Analytics for Marketing: Leveraging data analytics to measure and optimize marketing performance.
⢠Content Marketing and Management: Creating and managing content for digital marketing channels.
⢠Social Media Marketing: Utilizing social media platforms for brand awareness and customer engagement.
⢠Search Engine Marketing (SEM): Optimizing search engine visibility through organic and paid strategies.
⢠Email Marketing: Designing and implementing effective email marketing campaigns.
⢠Mobile Marketing: Reaching and engaging customers through mobile devices and applications.
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