Executive Development Programme Marketing Technology

Name: Executive Development Programme Marketing Technology
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The Executive Development Programme in Marketing Technology is a certificate course designed to bridge the gap between marketing and technology. With the rapid growth of MarTech, there's an increasing demand for professionals who can leverage technology to drive marketing strategies and results.

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AboutThisCourse

This course emphasizes the importance of data-driven marketing, customer experience management, and marketing automation. It equips learners with essential skills like using analytics for decision-making, implementing marketing automation tools, and creating effective digital marketing campaigns. By the end of the course, learners will be able to demonstrate a comprehensive understanding of MarTech, making them valuable assets in any marketing team. This program is a catalyst for career advancement in a world where marketing and technology are becoming inseparable.

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CourseDetails

• Digital Marketing Fundamentals: Understanding the digital landscape, customer behavior, and marketing funnel.

• Marketing Technology Stack: Overview and selection of marketing technology tools to support digital marketing strategies.

• Customer Relationship Management (CRM): Implementing CRM systems for managing customer data and relationships.

• Marketing Automation: Automating marketing processes to increase efficiency and effectiveness.

• Data Analytics for Marketing: Leveraging data analytics to measure and optimize marketing performance.

• Content Marketing and Management: Creating and managing content for digital marketing channels.

• Social Media Marketing: Utilizing social media platforms for brand awareness and customer engagement.

• Search Engine Marketing (SEM): Optimizing search engine visibility through organic and paid strategies.

• Email Marketing: Designing and implementing effective email marketing campaigns.

• Mobile Marketing: Reaching and engaging customers through mobile devices and applications.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME MARKETING TECHNOLOGY

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London School of International Business (LSIB)

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05 May 2025

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