Executive Development Programme in Service Brand Management: Key Concepts
-- ViewingNowThe Executive Development Programme in Service Brand Management: Key Concepts is a certificate course designed to enhance learners' understanding of service branding strategies and their implementation in today's dynamic business environment. This programme is crucial for professionals looking to advance their careers in service-oriented industries, as it provides essential insights into building and managing strong service brands that drive customer loyalty and business growth.
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⢠Service Brand Management
⢠Understanding Brands & Branding
⢠Importance of Service Brand Management
⢠Service Brand Positioning & Differentiation
⢠Building a Strong Service Brand
⢠Service Brand Identity & Image
⢠Service Brand Loyalty & Advocacy
⢠Service Brand Communications & Promotion
⢠Service Brand Metrics & Evaluation
⢠Case Studies in Service Brand Management
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