Executive Development Programme in Service Brand Management: Key Concepts

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The Executive Development Programme in Service Brand Management: Key Concepts is a certificate course designed to enhance learners' understanding of service branding strategies and their implementation in today's dynamic business environment. This programme is crucial for professionals looking to advance their careers in service-oriented industries, as it provides essential insights into building and managing strong service brands that drive customer loyalty and business growth.

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AboutThisCourse

In this course, learners will gain a comprehensive understanding of service brand management concepts, tools, and techniques, including brand positioning, brand identity, brand equity, and brand experience. They will also learn how to measure and evaluate the effectiveness of service branding strategies, enabling them to make informed decisions that positively impact their organization's bottom line.Upon completion of this programme, learners will be equipped with the essential skills and knowledge required to develop and implement effective service branding strategies, making them valuable assets in their respective organizations and increasing their career advancement opportunities.

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CourseDetails

• Service Brand Management
• Understanding Brands & Branding
• Importance of Service Brand Management
• Service Brand Positioning & Differentiation
• Building a Strong Service Brand
• Service Brand Identity & Image
• Service Brand Loyalty & Advocacy
• Service Brand Communications & Promotion
• Service Brand Metrics & Evaluation
• Case Studies in Service Brand Management

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN SERVICE BRAND MANAGEMENT: KEY CONCEPTS
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London School of International Business (LSIB)
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05 May 2025
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