Professional Certificate in Strategic Email Planning
-- ViewingNowThe Professional Certificate in Strategic Email Planning is a comprehensive course designed to enhance your email marketing skills, keeping in mind the latest industry trends and best practices. Email marketing remains a vital strategy in digital marketing, with a reported ROI of $42 for every dollar spent, making this course increasingly important.
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⢠Email Strategy Fundamentals: Understanding the basics of email strategy, including campaign planning, audience segmentation, and email design principles.
⢠Data-Driven Email Planning: Leveraging data and analytics to inform email planning, including analyzing performance metrics, testing strategies, and personalization techniques.
⢠Email Copywriting and Content Development: Crafting compelling email copy and developing effective content strategies to engage subscribers and drive conversions.
⢠Email Deliverability and Compliance: Ensuring email deliverability by following best practices for list management, email authentication, and compliance with anti-spam regulations.
⢠Email Automation and Workflow Management: Building automated email workflows and sequences to streamline email marketing efforts and improve subscriber engagement.
⢠Email Campaign Management: Planning, executing, and measuring the success of email campaigns, including A/B testing, reporting, and optimization.
⢠Email Integration with CRM and Marketing Automation Platforms: Integrating email marketing with CRM and marketing automation platforms to improve data management and reporting capabilities.
⢠Email Accessibility and Inclusive Design: Ensuring email accessibility and inclusive design principles for subscribers with disabilities or special needs.
⢠Email Marketing Trends and Best Practices: Staying up-to-date with the latest email marketing trends and best practices to improve subscriber engagement and campaign performance.
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