Professional Certificate in Strategic Email Planning

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The Professional Certificate in Strategic Email Planning is a comprehensive course designed to enhance your email marketing skills, keeping in mind the latest industry trends and best practices. Email marketing remains a vital strategy in digital marketing, with a reported ROI of $42 for every dollar spent, making this course increasingly important.

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AboutThisCourse

This program equips learners with essential skills in email planning, campaign execution, and analytics, empowering them to create high-impact email marketing strategies that drive results. By understanding the customer journey, segmentation, and automation, learners can create personalized and relevant email experiences that foster engagement and loyalty. This course is ideal for marketers, business owners, and communication professionals seeking to advance their careers by mastering strategic email planning and execution.

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CourseDetails

• Email Strategy Fundamentals: Understanding the basics of email strategy, including campaign planning, audience segmentation, and email design principles.
• Data-Driven Email Planning: Leveraging data and analytics to inform email planning, including analyzing performance metrics, testing strategies, and personalization techniques.
• Email Copywriting and Content Development: Crafting compelling email copy and developing effective content strategies to engage subscribers and drive conversions.
• Email Deliverability and Compliance: Ensuring email deliverability by following best practices for list management, email authentication, and compliance with anti-spam regulations.
• Email Automation and Workflow Management: Building automated email workflows and sequences to streamline email marketing efforts and improve subscriber engagement.
• Email Campaign Management: Planning, executing, and measuring the success of email campaigns, including A/B testing, reporting, and optimization.
• Email Integration with CRM and Marketing Automation Platforms: Integrating email marketing with CRM and marketing automation platforms to improve data management and reporting capabilities.
• Email Accessibility and Inclusive Design: Ensuring email accessibility and inclusive design principles for subscribers with disabilities or special needs.
• Email Marketing Trends and Best Practices: Staying up-to-date with the latest email marketing trends and best practices to improve subscriber engagement and campaign performance.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN STRATEGIC EMAIL PLANNING
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London School of International Business (LSIB)
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05 May 2025
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