Professional Certificate in Email Marketing for Modern Brands
-- ViewingNowThe Professional Certificate in Email Marketing for Modern Brands is a comprehensive course designed to equip learners with the essential skills required to excel in email marketing for modern brands. This certificate course emphasizes the importance of email marketing as a powerful and cost-effective tool in today's digital marketing landscape.
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⢠Email Marketing Strategy: Understanding the fundamentals of email marketing, including setting goals, segmenting audiences, and creating a content plan.
⢠Building an Email List: Techniques for growing an engaged email list, including website optimization, lead magnets, and social media strategies.
⢠Email Design and Branding: Best practices for creating visually appealing and on-brand emails, including HTML vs. plain text emails and mobile optimization.
⢠Copywriting for Email Marketing: Writing compelling email copy that drives engagement and conversions, including subject lines, calls-to-action, and storytelling.
⢠Email Automation: Implementing automated email campaigns, including welcome series, abandoned cart emails, and post-purchase follow-ups.
⢠Analytics and Metrics: Tracking and measuring email marketing success, including open rates, click-through rates, and conversion rates.
⢠Deliverability and Compliance: Ensuring emails reach the inbox and comply with anti-spam regulations, including list management, permission-based marketing, and email authentication.
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