Global Certificate in Market Positioning Essentials
-- ViewingNowThe Global Certificate in Market Positioning Essentials is a comprehensive course designed to empower learners with the essential skills needed to excel in today's dynamic business landscape. This course highlights the importance of market positioning in achieving business success and provides practical insights into creating and implementing effective positioning strategies.
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⢠Unit 1: Introduction to Market Positioning
⢠Unit 2: Understanding the Market & Competitive Analysis
⢠Unit 3: Defining Target Market & Customer Segmentation
⢠Unit 4: Identifying Unique Selling Propositions (USPs)
⢠Unit 5: Brand Positioning Strategies
⢠Unit 6: Product Positioning & Differentiation
⢠Unit 7: Communicating Positioning through Marketing Mix
⢠Unit 8: Monitoring & Measuring Market Positioning Effectiveness
⢠Unit 9: Adapting to Market Changes & Competitor Actions
⢠Unit 10: Case Studies & Real-World Market Positioning Examples
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