Global Certificate in Market Positioning Essentials

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The Global Certificate in Market Positioning Essentials is a comprehensive course designed to empower learners with the essential skills needed to excel in today's dynamic business landscape. This course highlights the importance of market positioning in achieving business success and provides practical insights into creating and implementing effective positioning strategies.

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AboutThisCourse

In an era where competition is fierce, and consumer preferences are constantly evolving, the ability to position a brand, product, or service effectively is more critical than ever. This course equips learners with the necessary skills to analyze market trends, understand customer needs, and develop differentiated value propositions that set their offerings apart. By completing this course, learners will not only gain a deep understanding of market positioning principles but also acquire a valuable certification that can enhance their career prospects. In an increasingly competitive job market, this course provides learners with a distinct advantage, enabling them to demonstrate their expertise and commitment to continuous learning and development.

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CourseDetails

• Unit 1: Introduction to Market Positioning
• Unit 2: Understanding the Market & Competitive Analysis
• Unit 3: Defining Target Market & Customer Segmentation
• Unit 4: Identifying Unique Selling Propositions (USPs)
• Unit 5: Brand Positioning Strategies
• Unit 6: Product Positioning & Differentiation
• Unit 7: Communicating Positioning through Marketing Mix
• Unit 8: Monitoring & Measuring Market Positioning Effectiveness
• Unit 9: Adapting to Market Changes & Competitor Actions
• Unit 10: Case Studies & Real-World Market Positioning Examples

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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GLOBAL CERTIFICATE IN MARKET POSITIONING ESSENTIALS
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London School of International Business (LSIB)
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05 May 2025
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