Masterclass Certificate School Email Analytics
-- ViewingNowThe Masterclass Certificate School's Email Analytics course is a comprehensive program that equips learners with essential skills for analyzing and optimizing email campaigns. This course is vital in today's digital age, where email marketing remains a critical communication channel for businesses of all sizes.
5,000+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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⢠Email Design and Development:
Understanding the principles of effective email design, coding best practices, and responsive design techniques to ensure optimal email rendering across different devices and email clients.
⢠Email List Management and Segmentation:
Learning strategies for building, maintaining, and segmenting email lists to improve targeting, relevance, and engagement.
⢠Email Marketing Metrics and Analytics:
Exploring key email marketing metrics, such as open rate, click-through rate, conversion rate, bounce rate, and unsubscribe rate, and how to analyze and interpret these metrics to optimize email campaigns.
⢠Email Campaign Planning and Execution:
Understanding the process of planning, creating, testing, and launching email campaigns, with a focus on setting goals, defining target audiences, and selecting appropriate content and creative assets.
⢠Email Automation and Personalization:
Learning how to use automation and personalization techniques to improve email relevance, timeliness, and effectiveness, including triggered emails, drip campaigns, and dynamic content.
⢠Email Deliverability and Reputation Management:
Understanding the factors that impact email deliverability, such as sender reputation, spam filters, and authentication protocols, and how to monitor and improve email deliverability rates.
⢠A/B Testing and Optimization:
Exploring the principles of A/B testing and how to design and implement effective A/B tests to optimize email campaigns, including testing subject lines, calls-to-action, and creative assets.
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