Masterclass Certificate School Email Analytics
-- ViewingNowThe Masterclass Certificate School's Email Analytics course is a comprehensive program that equips learners with essential skills for analyzing and optimizing email campaigns. This course is vital in today's digital age, where email marketing remains a critical communication channel for businesses of all sizes.
5,000+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Email Design and Development:
Understanding the principles of effective email design, coding best practices, and responsive design techniques to ensure optimal email rendering across different devices and email clients.
โข Email List Management and Segmentation:
Learning strategies for building, maintaining, and segmenting email lists to improve targeting, relevance, and engagement.
โข Email Marketing Metrics and Analytics:
Exploring key email marketing metrics, such as open rate, click-through rate, conversion rate, bounce rate, and unsubscribe rate, and how to analyze and interpret these metrics to optimize email campaigns.
โข Email Campaign Planning and Execution:
Understanding the process of planning, creating, testing, and launching email campaigns, with a focus on setting goals, defining target audiences, and selecting appropriate content and creative assets.
โข Email Automation and Personalization:
Learning how to use automation and personalization techniques to improve email relevance, timeliness, and effectiveness, including triggered emails, drip campaigns, and dynamic content.
โข Email Deliverability and Reputation Management:
Understanding the factors that impact email deliverability, such as sender reputation, spam filters, and authentication protocols, and how to monitor and improve email deliverability rates.
โข A/B Testing and Optimization:
Exploring the principles of A/B testing and how to design and implement effective A/B tests to optimize email campaigns, including testing subject lines, calls-to-action, and creative assets.
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