Global Certificate in Book Marketing and International Distribution
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Book Marketing Fundamentals ⢠Understanding the book market, target audience analysis, creating a unique value proposition, branding and positioning, go-to-market strategies
⢠Digital Marketing for Books ⢠Author platforms, social media marketing, email marketing, content marketing, online advertising, book metadata optimization
⢠Traditional Marketing Channels ⢠Print advertising, book fairs, media coverage, book signings, library and school outreach, book clubs
⢠Book Publicity and Promotion ⢠Press releases, book reviews, author interviews, influencer marketing, giveaways and contests, book awards and competitions
⢠International Book Distribution ⢠Understanding the global book market, export regulations, shipping and logistics, distribution agreements, pricing strategies
⢠E-book Distribution and Sales ⢠E-book formats, digital rights management, aggregators and distributors, online retailers, direct-to-consumer sales
⢠Book Printing and Production ⢠Print-on-demand, offset printing, cover design, interior layout, paper quality, printing specifications
⢠Data Analysis and Metrics ⢠Sales tracking, market research, customer feedback, website analytics, return on investment
⢠Legal and Contractual Issues ⢠Copyright law, contracts and agreements, intellectual property protection, tax and financial considerations, fair use and public domain.
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